Prada brand biography
The history of the prada group over the years!
Prada
Italian luxury fashion house
For other uses, see Prada (disambiguation).
Not to be confused with Mr. Prada.
Prada S.p.A. (, PRAH-də; Italian:[ˈpraːda]) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada.
It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories.
Prada brand biography
Prada licenses its name and branding to Luxottica for eyewear[3] and L’Oréal for fragrances and cosmetics.[4]
Founded in 1913 and named for the family of founder Mario Prada, the company originally sold imported English animal goods before transitioning to waterproof nylon fabrics in the 1970s under the leadership of Mario's granddaughter, Miuccia Prada and her husband Patrizio Bertelli.
By the 1990s, Prada was perceived as a luxury brand, a designation credited to originality in its designs. To further the business, Miuccia Prada founded Miu Miu as a subsidiary of Prada around this time period; the company